EDGE – Emerge:Dream:Grow:Evolve

This is a page to promote an upcoming Indiegogo/Generosity campaign I am running. It’s not “live” yet, but will be in a week or so. Stay tuned…

I’m trying to maximize the value of one of my images so I can donate the profits to charity. I will be offering different rewards featuring this image and at the end of the campaign I will retire the image. For more background on what motivated me to do this, continue reading. Thanks in advance for your support!

I recently encountered the idea of Effective Altruism. “The idea is to give to charity as rationally as possible. What would Spock do? Crunch the numbers, embrace the evidence, use your brain. Don’t be led astray by your heart or the sight of Jennifer Lopez drenched by a bucket of freezing water.”

This led me to William MacAskills book  “Doing Good Better” I’d been casting about for a way to make more meaningful contributions, living more purposefully. And it all just started coming to me. I don’t have much money, but boy if I did sort of stuff. And it dawned on me that what I do have is a body of photographic work. What if I made an effort to maximize the value of just one image? And then retire it. I knew which image it had to be… Emergence… Captured on one of my many visits to Montana Salvage… Pre-digital, slide film… Fujichrome Velvia pushed one stop… Eventually had it scanned on an Imacon drum scanner. But I digress…

This image captures the essence of what I believe to be the struggle we all face… Emerge:Dream:Grow:Evolve … This hardy, yet delicate little yellow flower emerging from the darkness, dreaming of the light, growing to maturity and playing it’s own tiny part in the evolution of the planet… Emerge:Dream:Grow:Evolve … Searching for the EDGE

But back to the practical stuff… How to maximize the value of this image? Crowdfunding here on Indiegogo certainly is a good start. Retiring it at the end of this campaign should help to drive up demand and value. I’ll also heavily promote this campaign on my other social media accounts. I’ve pondered direct messaging some of the heavy hitters to see if I can pique some interest and get some PR exposure.

You may be wondering how I arrived at the $15,000 goal for this campaign. According to US Copyright law, an infringer can be fined up to $30,000 for unwittingly violating an image copyright. If the copyright has been willingly and knowingly violated, infringers can be fined up to $150,000. Considering this image has already achieved a certain level of profitability from previous usage and sales, I believe I can reasonably assign a value of 1/2 what the courts would award for a potential unwitting violation of copyright; hence the $15,000 valuation.

So now you’re probably wondering what I plan to do with the money once this project is fully funded? Varying somewhat from the model proposed in “Doing Good Better,”(no matter how much Spock envy I may have, I’m still only human), I plan to donate 50% of the profits to an international organization, 25% to a national organization and the remaining 25% to a local organization.

In its most recent ranking of charities, GiveWell recommended that individuals donate their entire charity budget to the Against Malaria Foundation. They fund anti-malaria nets, specifically long-lasting insecticidal nets (LLINs), and work with distribution partners to ensure they are used. They track and report on net use and malaria case data. So this will be my international organization of choice.

Preserving the remaining wilderness we have is a cause close to my heart, so I’ve chosen The Nature Conservancy as my (inter)national organization to receive 25%. From coral reefs to deserts, they work to protect the lands and waters that plants and animals need to survive—for us and for future generations. While their work does extend beyond the borders of the USA, I like the fact that they have projects in all 50 states.

The remaining 25% will go to Safe Harbor Support Center, a local organization providing a safe nurturing environment, helping children and families heal from trauma and recover from abuse and neglect.

If this campaign goes well, I’ll consider doing it annually or even quarterly, retiring a different image and choosing different organizations for each campaign.

So please consider donating to my campaign and help me promote the principles of Effective Altruism. At the very least, do yourself a favor and read “Do Good Better“. The future of the planet depends on us!

Keep searching for the EDGE – Emerge:Dream:Grow:Evolve